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MKT2000 - Digital Marketing

MKT2000 - Digital Marketing

Duration: 2 days

Price: $1199.00

Description

This course has been designed for those who want to understand the key elements of building an effective digital marketing campaign. Covering best practice and using case studies throughout, the session offers a practical guide to the core techniques in digital marketing. Online tools and reference materials are highlighted throughout, enabling delegates to leave with solid hands-on knowledge that they can implement immediately upon return to the office.

Learning Objectives

  • Digital Marketing Overview
  • SEO – Search Engine Optimization
  • Google Ads – Search Advertising | Display Advertising | Remarketing
  • Inbound Digital Marketing Concepts and Implementation
  • Social Media Marketing – Strategy | Blogs | Facebook | Twitter | LinkedIn | Instagram
  • Video Marketing – YouTube
  • Facebook, Instagram & LinkedIn Advertising
  • Google Analytics – Track your success

Method of Delivery

• Onsite/Live class instructions or Online web conference
• Lectures
• Open discussion
• Case studies
• Surveys

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