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MKT1002 - WEB MARKETING

MKT1002 - WEB MARKETING

Duration: 2 days
Price: $1,199.00
14 PDUs (1.4 CEUs)

Group discounts available.

Requirements
Associate degree, or global equivalent, plus 1-3 years of information and management systems experience.

Description

As the web marketing landscape continues to grow at a rapid pace, marketers are faced with new challenges and opportunities within this digital age. The Web Marketing Course is an initiative designed to educate students and professors in the area of Web Marketing.

Learning Objectives

• The Overview of Web Marketing
• Online Acquisition
• Online Conversion
• Online Retention
• Online Analytics & Measurement
• Data-Driven Marketing

Who Should Attend

Managers, team leaders, supervisors and functional managers.

Method of Delivery

• Onsite/Live class instructions or Online web seminar
• Lectures
• Open discussion
• Case studies
• Surveys

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